BRAND (by design) Podcast I Business + Branding

(207) Using Psychology to Create a Strong Brand I How Ryan Reynolds & Taylor Swift Use Nostalgia to Control Public Perception

This video was recorded with personal brands and entrepreneurs in mind—but if you’re deep in the Ryan Reynolds, Blake Lively, or Justin Baldoni rabbit hole, you’re going to love this too!

In this breakdown, I’m unpacking nostalgia marketing—what it is, how it works on your subconscious, and why it’s one of the most powerful (and manipulative) tools in marketing today.

Using Ryan Reynolds’ recent “visit” to Kingston, Ontario and subtle alignment with The Tragically Hip, we’ll look at how public figures use nostalgia to build emotional trust, even when the connection isn’t fully real.

We’ll also explore Taylor Swift’s multiple album re-releases and tour drops as a case study in identity marketing and emotional loyalty.

You’ll learn:

• What nostalgia marketing actually is

• How it bypasses logic and sells through emotion

• Ethical vs. manipulative uses of nostalgia

• How to use it to revive your brand, reconnect with your audience, or launch something new with emotional precision

Whether you’re a business owner, creator, marketer—or just someone fascinated by the celebrity PR machines behind Reynolds, Swift, and the It Ends With Us rollout—this video pulls back the curtain.

Subscribe for more pop culture news as well as deep dives into power, marketing, and media manipulation!

Learn more about me here:

https://www.ashleybrianaeve.com/

Follow along on IG for more behind the scenes content:

https://www.instagram.com/ashleybrianaeve/

#taylorswift #blakelivelyjustinbaldoni #popculturenews #popculturepodcast #celebritygossip #mediamanipulation

(206) The TRUTH About the "Sacral Yes"!! A must Listen!

Does following your sacral response mean everything will always feel like a full-body hell yes?

Spoiler alert: Not exactly.

In this episode, we’re diving deep into the not-self themes of Generators and busting some of the biggest myths about alignment.

You’ll learn:

• What a real sacral yes feels like (hint: it’s not always fireworks and butterflies).

• Why aligned decisions don’t always feel “good” in the moment—and why fear or discomfort doesn’t mean you’re off-track.

• Practical tips to help you recognize and trust your sacral response, even when self-doubt creeps in.

If you’ve ever questioned your alignment or felt frustrated trying to decode your sacral yes, this episode is for you.

Tune in and get ready to cut through the noise, embrace the messy truth of alignment, and start making decisions with clarity and confidence.

Want to go deeper? Check out my BRAND (by design) Podcast for over 200 episodes of insight into alignment & business!

Check out ways to work together here: https://www.ashleybrianaeve.com/

(205) Are you making not self decisions? Explore Inner Authority Decisions vs Fears (Ajna, Solar Plexus, Splenic Centre)

Making aligned decisions using your Human Design Inner Authority isn’t about feeling good—it’s about inner truth.

 

In this video, we’re breaking down why listening to your Inner Authority often feels uncomfortable, whether it’s anxiety from the Ajna, uncertainty with the undefined Solar Plexus, or survival fear from the Splenic Center.

If you’re chasing comfort or control, you might be caught in the Not-Self. Discover how to navigate these feelings and trust your design to make truly aligned choices.

🌟 Perfect for anyone exploring Human Design, Inner Authority, and stepping out of the Not-Self mindset.

Ready to decondition and take back the passenger seat of your life: https://www.ashleybrianaeve.com/the-shadows

 

 

#HumanDesign #InnerAuthority #DecisionMaking #NotSelf #HumanDesignEducation #BG5 #SplenicAuthority #EmotionalAuthority #AjnaCenter

(204) Human Design Meets the Nervous System: A Guide to Surrender, Flow, and Authenticity

Are you stuck in the not-self? In this episode, we’re diving deep into the nature of the not-self through the lens of Human Design—and how all types resist being their true selves.

Learn how a dysregulated nervous system keeps you out of alignment, forcing you to shore up weaknesses instead of embracing your unique strengths.

I’ll break down the not-self for all four types, weave in practical tools for nervous system stabilization, and explore how impulsivity (hello, ADHD!) plays a role in staying stuck.

Plus, discover why you can’t rest, digest, or surrender to strategy and authority when your nervous system is in fight-or-flight.

By the end, you’ll walk away with actionable tips to reconnect with your design and start living in alignment.

ADHD + Human Design Coaching CLICK HERE

(203) Unlocking the Uranus Opposition: Shifting Purpose In the Second Half of Life (BG5 + Human Design)

The Uranus Opposition is not just another yearly cycle—it’s an energetic milestone that sets the stage for the second half of your life.

In this episode, we’re diving deep into how this pivotal transition in Human Design and BG5 reveals your unique purpose and how your early years prepare you for this transformation.

Discover:

• What the Uranus Opposition represents in BG5 and Human Design.

• How this shift moves you closer to fulfilling your purpose through your uniqueness and unusualness (the true essence of Uranus).

• The transition in Profile (Public Role) and the life work theme in your Incarnation Cross.

• Real-life examples, including my own journey through this transformative phase.

Whether you’re approaching midlife or already navigating this shift, this episode is your guide to understanding how Uranus Opposition can help you align with your true potential and create a life that’s deeply fulfilling and aligned with your design. Tune in to explore how to embrace this shift and live your purpose with clarity, confidence, and authenticity.

Explore deconditioning (and Uranus Opposition offers) here: https://www.ashleybrianaeve.com/thrive-in-life

Explore business offers: https://www.ashleybrianaeve.com/thrive-in-business

BG5 + Brand Archetypes Quiz (receive $100 off BRAND by design 101): https://zolf37ixhnt.typeform.com/brandarchetypes

(202) Is Your Business Model Burning You Out- 3 shifts you can make today!

Are you starting to resent your business? Dreading your morning routine? Or maybe you’ve noticed subtle signs like a higher heart rate on your Fitbit, restlessness at night, or feeling emotionally drained by your work.

In this episode, we dive into the obvious and not-so-obvious signs that your business might be burning you out.

We’ll explore three key areas to examine in your brand:

1. Targeting the wrong niche

2. The difference between high-value and high-volume business models

3. Simplifying and delegating for sustainable success

You’ll walk away with practical solutions to realign your brand today—because burnout isn’t a dead end; it’s an invitation to rethink, realign, and reignite your passion.

Interested in more? I’m offering $100 off my signature self-paced course, Brand (by design) 101, to help you rediscover your brand clarity and purpose. Receive the coupon code by completing my BG5 + Brand Archetypes Quiz HERE.

And if you’re ready for a deep dive, check out my Brand VIP Days for a personalized, one-on-one experience HERE.

Don’t wait to create a brand that fuels you instead of drains you!

Instagram: https://www.instagram.com/ashleybrianaeve/

(201) Using BG5 (Human Design) To Make More Money in 2025

Do you have a personal brand and you are looking to stand out in your niche in 2025?

Are you a spiritual entrepreneur, and while you appreciate business strategy you also appreciate the "energy" below why something does or doesn't work for you in business?!

This video is for you! I talk about Human Design through the lens of BG5, which is the business application of the Human Design system. I am certified as a Business Consultant, Profit Potential Specialist, as well as Business Cycles Specialist.

In this video I break down:

⚡️ How you are "designed" to make money

⚡️ Who you are "designed" to attract

⚡️ Why your openness in Human Design/ BG5 is a super power

⚡️ How to turn your openness into wisdom to sell to others!

Want more?

These slides are taken directly from my BRAND (by design) 101 signature branding course!

I teach you everything from setting your business owners intent, powerful positioning, creating products, and selling through your openness in this EPIC 12+ module course!

When you take my BG5 + Brand Archetypes Quiz you receive a $100 off coupon code as well 🎉🎉

Take the quiz HERE

Youtube: https://www.youtube.com/watch?v=3JsX59kCnKE

Instagram: https://www.instagram.com/ashleybrianaeve/

(200) Unlock Your True Motivation: Understanding the Motivation Variable in Human Design

Are you living in alignment with your true motivation—or stuck in a conditioned pattern that’s holding you back? In this episode, we dive into the Motivation Variable in Human Design and explore how we often get off track from our natural motivation. Discover how this impacts your life, work, and the decisions you’re making every day.

Learn how to identify and realign with your authentic motivation to create a life and business that truly resonate with who you are. Whether you’re navigating career choices, personal growth, or entrepreneurial challenges, understanding your motivation can unlock clarity, focus, and success.

This video is perfect for anyone interested in Human Design, self-discovery, or improving decision-making. Let’s explore how to shift back to what truly lights you up and drives you forward!

YouTube: Click here!

Website: https://www.ashleybrianaeve.com/

(199) When The Brand Archetype You Use Is Different Than Who You Are: Strategic Choices for Intentional Branding

Does the brand archetype you build with always have to match your personal core archetype? The short answer: no.

In this episode, we’re exploring the nuances of brand strategy and why the archetype you lead with might not be the one you choose to embody in your brand. Whether you’ve taken the BG5 + Brand Archetypes Quiz or you’re just starting to explore archetype-driven branding, this conversation is packed with insights to help you align your business strategy with your vision.

We cover:

• Why your brand archetype might not be what you expect—and how to tell the difference between your natural strengths and strategic choices.

• The top 3 reasons you might choose a brand archetype that’s different from your core archetype.

• How intentionality in branding can transform your business and help you scale with clarity and impact.

Plus, I share details about the upcoming Turning Archetypes Into Income Workshop and how you can dive deeper into your brand strategy through my Brand VIP Days!

Ready to refine your message and build your movement? This episode is for you.

Learn more about Turning Archetypes Into Income Workshop: https://www.ashleybrianaeve.com/archetypes-workshop

**There is no personalized support with this offer. 

For personalized brand building check out: https://www.ashleybrianaeve.com/brand-vip-days

(198) Building a Profitable Brand Using Archetypes: Explorer vs Outlaw

Are you an Explorer or a Rebel (Outlaw), in Branding Archetypes?

In this episode, we break down these two bold archetypes, contrasting their leadership styles, strengths, and challenges.

While on the surface they may seem very similar these two powerful brand archetypes have a very different brand position and approach to dominating their niche in 2025, and beyond!

Learn how archetypes frame how you position your strengths and navigate the world—I also use the 23-43 ‘Genius to Freak’ channel in Human Design (BG5) to demonstrate how it looks different for Explorers vs. Rebels.

Tune in for pop culture examples, actionable insights, and a whole lot of archetype inspiration.

If you haven't yet take the worlds first of it's kind BG5 + Brand Archetypes Quiz! 

Fair warning: It's long for accuracy and it is heavy in the pop culture references (can't remove the pop culture from me!). You can find the Brand Archetype Quiz here:QUIZ 

( 🎉 Receive a $100 off discount code for BRAND (by design) 101 my signature course!! Find it on the landing page after taking the quiz!

The next step? Join me in the Turning Archetypes Into Income Workshop Jan 3rd to kick off 2025 with a strong brand that attracts the RIGHT attention (for you!): WORKSHOP (use code "WORKSHOP" for $10 off until Dec 22!)