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Welcome to BRAND (by design), the podcast for bold innovators, creators, and leaders who aren’t here to play small. This is where brands stop being just brands and become unstoppable movements—by design. I’m Ashley Briana Eve, the one BG5 consultants and marketing experts hire to refine their brands into movements that disrupt industries and inspire action. Using BG5 as the foundation, I help you refine, amplify, and scale your vision—whether you’re leading a niche revolution or redefining the game in your industry. But let’s be clear: This isn’t about cookie-cutter strategies or surface-level solutions. This is for the innovators and outlaws who think differently, take bold action, and refuse to settle for mediocre. You’re not here to be another brand in the crowd. You’re here to solve real problems, create lasting impact, and turn your brand into a movement. If you’re ready to break the mold, challenge the status quo, and align your brand (by design), this is your space. Tune in for storytelling, strategy, and straight-up bold insights that will take your business to the next level. BRAND (by design): For the innovators, the disruptors, and the leaders who know they’re meant for more. Topics: Branding, marketing, BG5 (business application of the Human Design System), scaling, and more! To learn more about me and my work please see: https://www.ashleybrianaeve.com/ Instagram: https://www.instagram.com/ashleybrianaeve/ YouTube: https://www.youtube.com/channel/UCRfwEMns_JPDRhbLefW1qJQ Website: https://www.ashleybrianaeve.com/
Episodes
Monday Mar 11, 2024
Monday Mar 11, 2024
In this episode dive into Ashley's popular metaphor - the persistent tugboat and the sturdy lighthouse. She delves into the exhausting challenges of behaving like a tugboat, futilely pulling people towards their destinations & "goals". Instead, she suggests the lighthouse approach, radiating a strong message that many will willingly follow through their own personal power.
Are you eager to construct a brand that makes a difference and doesn't sap your energy? Then this episode is just right for you. Tune in for valuable advice on how to uniquely stand out, uplift others, and build a successful brand that genuinely mirrors your unique unfair advantage.
Explore with our host, how you can transform your business from a hard-pulling tugboat into a guiding lighthouse. Learn the process of identifying your ideal clients and tailoring your business to fit their unique needs. Discover the importance of key qualifying questions and how their answers can shape your business strategy.
Aside from these enlightening discussions, Ashley shares valuable wisdom about the utility of self-led leaders as clients and the significance of staying true to your niche. Equip yourself with the necessary tools to cater to clients seeking guidance and not force - become a lighthouse and stop being a tugboat.
To join us in the BG5 Business Bundle: https://www.ashleybrianaeve.com/bg5-business-membership
Or follow Ashley at Instagram: https://www.instagram.com/ashleybrianaeve/